Story first. Always.
Many people know they need a film. What they don't know is how to go about it: the right idea, a clear story, a concept that really works. Maybe you've already talked to production companies – but something was missing. Some didn't really understand your topic. Others delivered beautiful images, but no story that worked. That's exactly where my work begins.
From Idea to Impact.
You know you need a film – but you don't yet know how it should actually work. That's where I come in: I organize your ideas, sharpen the core of your story, and develop a concept that not only looks good but also triggers something. From the initial idea to storytelling and visual language to implementation – in Vienna and wherever your project needs to take place.
Producing with Purpose
Good films don't happen by chance. They are the result of clear ideas, strong concepts, and execution that delivers on its promise.
Ideas
From thoughts to direction. A vague idea becomes a concrete concept. We sort, refine, and focus – until it is clear what needs to be communicated and why.
Storytelling
We define the perspective, tone, and core of the story so that it is not only understandable but also relevant to the target audience.
Creativity
Mood, style, dramaturgy, and visual language come together to form a clear visual line – for impact and expression.
Implementation
Everything from a single source. From concept to finished film: planning, organization, shooting, coordination, and communication all work together seamlessly.
International Production Support
Filming in Austria? I'm on site – and I make sure everything runs smoothly.
Local Partner in Vienna
International productions get more than just a producer with me: location scouting, filming permits, local crew, cultural integration – combined with on-camera experience. A single point of contact for talent and production. Reliable, structured, efficient.
Creative Concept Development
Many people know they need a film. I help them figure out what kind of film it needs to be. From the initial idea to a clear creative direction, I develop a concept that conveys your message.
On-Camera Experience
I know both sides. My experience in front of the camera informs every decision I make behind the camera. I know how content works, how it is received – and what it takes to make it work.
Impact over output.
I'm not interested in whether a film is “beautiful.” I'm interested in whether it moves people. That's why I don't get involved purely as a producer, but as a partner who contributes ideas – for content, process, and impact. The result: films that leave a lasting impression.
Driven by Meaning
Carola Wachholder
I'm not interested in what “works.” I'm interested in what has an impact. That's why I don't approach projects purely as a producer, but as a co-thinker, structurer, and partner. I work thoroughly, ask questions, dig deeper, and stay on top of things until the topic is truly understood. When you work with me, you don't get a standard production, but someone who takes responsibility – for content, process, and impact.
Selected Work
A selection of projects that combine content, attitude, and implementation.
Client
Title
Role
ORF Österreich-Bild
Wanderimker - Den Blüten auf der Spur
Producer & Screenwriter
ORF
Geschichte bewahren, bevor sie verstummt - ein Portrait über Mut und Menschlichkeit
Producer
ORF III Themenmontag
"Die Preis-Macher" Investigative Doku über die Big Four
Screenplay, directior, narrator
ORF III Themenmontag
"Restaurant-Check" Was kommt wirklich auf den Teller?
Producer
Stories that stay.
In addition to commissioned productions, I develop my own documentary projects on topics that move me personally – because they affect us as a society. My purpose projects.
A project at the intersection of health, age, and dignity.
In Development: MemoReel - a startup at the intersection of film, technology, and care. MemoReel gives people with dementia and their families something precious back: personal memories, right when they're needed most.
Where substance meets presence.
How I work
Every project is different. The path to achieving it remains clear.
Define
We clarify the goal, context, and core of the story. You bring the project – I ask the questions that give it direction.
Develop
Thoughts become a robust concept. Story, style, and visual line emerge – structured, creative, and focused on your goal.
Produce
Planning, teamwork, filming, and coordination all work together. You have one point of contact who keeps the project together.
Do you also work internationally?
Yes. I work from Vienna, accompany productions throughout Europe, and support international teams as a local partner – from the initial idea to the last day of shooting.
What if we only have a rough idea?
Perfect. That's exactly where my work begins. Together, we develop a clear concept, a strong story, and a film that works from a vague idea.
Are you more of a producer or a creative partner?
Both. I take responsibility for the production process and contribute ideas to the content. This saves coordination, prevents friction, and enhances the quality of the result.
Do you also work in fiction or only in documentaries?
I work with all formats. My focus is on documentaries and branded content, but I also support fiction productions – especially European and international co-productions where local expertise is required.
How does collaboration work on international productions?
I am your local production partner in Austria and Europe. That means location scouting, filming permits, local crew coordination, cultural integration. Optionally, I can also provide on-camera talent. One contact person for everything – reliable, structured, efficient.